85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...