The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.
The Brand Safety Institute announced its Inaugural Class of certified Brand Safety Officers.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
The third, and latest, installment of the Brand Safety Defined series of white papers: 2020 the Year of the Consumer
Congratulations to the International Association of Privacy Professionals on issuing its 25,000th certification.
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Brand safety is hard work, but someone has to do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.