Brand Safety Institute Blog

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...

AJ Brown Set to Drive Industry Acceleration at BSI as COO

by Brand Safety Institute on Sep 7, 2023 6:00:00 AM

AJ Brown, former Head of Brand Safety and Ad Quality at Twitter, has been named the new Chief Operating Officer of the Brand Safety Institute (BSI).

The Post-COVID Gaming Market Opportunity

by Brand Safety Institute on Jun 30, 2023 4:35:44 PM

Being aware of the post-COVID impact on ad traffic is a key part in understanding brand safety for gaming.

In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence

by Brand Safety Institute on Feb 27, 2023 8:35:06 PM

Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck

The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.

The Fight Continues: Microsoft Removed 3 Billion Ads in 2021

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.

CTV Leads the Way in 2022; Brand Safety Must Keep Pace

by Brand Safety Institute on Feb 17, 2022 6:59:23 PM

CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.

If Only Someone Was Working on Brand Suitability Standards

by Victor Mills on Feb 8, 2022 2:05:58 PM

Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...

Brand Safety Institute Launches New Certification to Train Enterprise-Wide Teams on Key Brand Safety Issues

by Brand Safety Institute on Jan 11, 2022 5:00:00 AM

Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

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