BSI co-founder Mike Zaneis was among the industry experts cited in an NBC News article about Elon Musk's bid to buy social media platform Twitter.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
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BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.