Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
Study: Reliable News Sources a Haven for Brand Safe Advertising
by Brand Safety Institute on Nov 10, 2021 12:48:20 PM
Local News Advertising Inclusion List: Impact and Improvement
by Scott Cunningham on Aug 12, 2020 7:44:51 AM
In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...
News is brand safe
by Brand Safety Institute on Jun 3, 2020 5:02:26 PM
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...