Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...

Amid the ongoing debate about the risks to brands advertising on news platforms, a recent survey by MAGNA Media Trials and...

In March 2020, the marketing industry and national publications began reporting on substantial blocking of content...

News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...