The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
Brand Safety Institute Launches MFA Transparency Utility for Publishers
by Brand Safety Institute on Mar 3, 2025 1:00:00 AM
The Brand Safety Institute (BSI) is proud to announce the launch of an industry-first MFA Transparency Utility for...
Analyzing MFA Ad Spend Trends
by Victor Z Glenn on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
Navigating MFA Content Mislabeling Concerns
by Victor Z Glenn on Jul 10, 2024 9:00:00 AM
As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...
The Push for Clearer MFA Content Detection
by Victor Z Glenn on Jul 3, 2024 9:00:00 AM
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...