Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
Brand safety has always been a two-tiered prospect, and the future of brand safety isn’t just risk mitigation - it is relevance, responsibility, and readiness - for whatever comes next. Read more on the BSI Blog...
How do brands protect their values, remain agile, and navigate the noise with confidence? For brands to manage modern risks effectively, internal alignment is essential. Your communications and legal teams don’t need to be brand safety experts, but they...
As the digital advertising ecosystem grapples with these changes, social media platforms are also undergoing transformations that could impact brand safety. As brand safety continues to re-find its footing, advertisers and publishers must strike a...
BSI unveils a groundbreaking MFA Transparency Utility for publishers, enhancing transparency and data symmetry in digital advertising. Discover how this initiative benefits publishers and the entire ecosystem.
The ongoing scrutiny of the digital advertising landscape, particularly within the mobile app ecosystem, underscores the importance of identifying and mitigating Made-For-Advertising MFA content.
As the digital advertising industry navigates the complexities of identifying and managing MFA content, collaboration and innovation will be key.
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...