AI disclosure standards exist, but the advertising industry must prove compliance and address gaps to enhance trust and transparency in digital advertising.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
Explore the challenges and implications of agentic traffic in advertising, as AI agents reshape consumer interactions and complicate traditional verification methods.
A brand safety perspective on advertising in generative, conversational, AI platforms. What questions should marketers ask.
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As AI content becomes ubiquitous, creator authenticity and transparency become crucial differentiators. Dave Byrne surveys the landscape and offers a framework for brands to use in evaluating spend.
Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
Explore how AI tools are transforming brand safety in advertising, emphasizing the need for disciplined testing, transparency, and advanced suitability controls to mitigate risks and maximize opportunities.
I tested Clawdbot for a month to see if AI agents actually work. Here's the real cost, setup time, and what it can (and can't) do for creators.
Explore how AI-powered scams are evolving to exploit trusted brands, causing significant financial and reputational damage, and learn strategies to protect your brand in the new digital age.
Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...