Brand Safety in 2025: Ambiguity, Decisive Moves, and the Road Ahead

by Brand Safety Institute on Apr 1, 2025 4:32:52 PM

How do brands protect their values, remain agile, and navigate the noise with confidence? For brands to manage modern risks effectively, internal alignment is essential. Your communications and legal teams don’t need to be brand safety experts, but they...

Louis Jones Featured on The Advertising Forum

by Brand Safety Institute on Oct 15, 2024 1:36:10 PM

The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand purpose. Watch the video.

Louis Jones quoted by CNBC after Trust & Safety resignations from Elon Musk's Twitter

by Brand Safety Institute on Jun 5, 2023 12:36:59 PM

Louis Jones, BSI's CMO, was quoted CNBC about the latest Elon Musk-fueled brand safety turmoil at Twitter and how advertisers view it.

BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!

by Louis Jones on Nov 16, 2022 9:34:58 AM

Industry veteran and BSI CMO Louis Jones assesses the fallout from Elon Musk's takeover of Twitter.

Brand Safety Institute Welcomes Louis Jones in New Role of Chief Marketing Officer and Announces 2023 Brand Safety Officer-in-Residence

by Brand Safety Institute on Nov 1, 2022 12:52:39 PM

Louis Jones has joined BSI as Chief Marketing Officer. Jennette Offenberg will be BSI’s Brand Safety Officer-in-Residence commencing January, 2023.

Media Quality, Social Responsibility, and the Evolution of Brand Safety

by Brand Safety Institute on Aug 11, 2021 6:55:54 PM

One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...

On the language of brand safety and corporate social responsibility

by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM

Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.

A Brand Safety Conversation, part two

by Brand Safety Institute on Nov 16, 2020 7:45:00 AM

Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.

A Brand Safety Conversation, part one

by Brand Safety Institute on Nov 9, 2020 9:44:34 AM

Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.

BSI Names Louis Jones as Incoming Brand Safety Officer in Residence

by Brand Safety Institute on Oct 14, 2020 8:47:58 AM

Louis Jones is the next Brand Safety Officer (BSO) in Residence, serving in the 6-month role advising BSOs & helping the organization advance its mission.

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