The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...
On an otherwise unremarkable day of the week, the world blinked. Amazon Web Services went dark. For hours, companies from...
Brand safety has consistently been a challenge. Recently, however, there are clear signs that it has never been more...
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...