The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...