Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Z Glenn on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Z Glenn on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Sentiment and Civility in Podcast Advertising
by Victor Z Glenn on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Shifting Acts to Action: Authenticity in DE&I
by Victor Z Glenn on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Managing a New World of Advertising While Learning About It
by Victor Z Glenn on Aug 4, 2023 9:00:00 AM
As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...
Are Misconceptions Around Gaming Keeping You from Reaching Valuable Audiences?
by Brand Safety Institute on May 15, 2023 9:00:00 AM
There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...