Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...

In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...

Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...

With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...

Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...

The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...

The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...

The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...

As live streaming continues to gain momentum as a powerful marketing tool, brand safety remains a top priority for...

There are still misconceptions surrounding the effectiveness and availability of game advertising according to a study by...