Public trust in generative AI remains fragile. Consumers are increasingly wary of synthetic content, deepfakes, and opaque...
Victor Mills
Recent Posts
Gaming sits at a unique crossroads of culture, commerce, and creativity. That confluence makes brand safety in this space...
As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...
The advertising industry continues to struggle with news environments being too risky for brand safety concerns, leading...
Concerns are rising this Season about both media quality and product integrity. Consumers are moving through the 2025...
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...
For years, publishers enjoyed “discoverability” with plentiful traffic from search platforms that acted as open pipelines to...
Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...
The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...