A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencers caught with thumbs on the scale
by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
Mark Pritchard on achieving "Transparency 2.0"
by Jeremy Spitzberg on Jul 19, 2019 5:03:59 PM
When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
New ad fraud studies cast doubt on billions - with a "b" - of impressions
by Jeremy Spitzberg on Jul 19, 2019 5:02:44 PM
Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.