There's a distinctly American, small-scale version of the "phone farm" scam.
Last week's earnings call with new Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.
Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.
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When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.