The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...
Unilever needs you for their marketing team
by Jeremy Spitzberg on Jul 31, 2019 7:46:01 PM
Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencers caught with thumbs on the scale
by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
Mark Pritchard on achieving "Transparency 2.0"
by Jeremy Spitzberg on Jul 19, 2019 5:03:59 PM
When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
New ad fraud studies cast doubt on billions - with a "b" - of impressions
by Jeremy Spitzberg on Jul 19, 2019 5:02:44 PM
Two recently discovered malware exploits have generated billions of fraudulent ad impressions over the last few months.
