Explore how AI-powered scams are evolving to exploit trusted brands, causing significant financial and reputational damage, and learn strategies to protect your brand in the new digital age.
Navigate the evolving landscape of brand safety in 2026 with insights on new metrics, AI content, and proactive strategies to protect and elevate your brand.
Scalper bots have plagued various industries, from ticketing to e-commerce, and rise beyond mere ad fraud. The battle against scalper bots has highlighted the critical intersection of AI and brand safety in the digital advertising landscape.
CEO David Adelman explains why OCD Media is sour on programmatic advertising and lists six things you can do right now to improve the digital ecosystem
Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
A look at YouTube Gaming, published by WIRED, shows a veritable bingo card of brand safety issues.
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.