AI disclosure standards exist, but the advertising industry must prove compliance and address gaps to enhance trust and transparency in digital advertising.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...
Podcasting is social media for the ear, with the ability to connect deeply with listeners, quality content fosters a loyal audience. Highly engaged listeners are more receptive to advertising messages, hopefully leading to better campaign outcomes.
Discover why creators are ditching sponsors to build their own brands for long-term success and financial independence in the digital landscape.
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their audiences. As brands increasingly shift their focus towards platforms like TikTok and Youtube, they are tapping into vast and engaged...
Always Exercise Caution When Associating with Influencers
Bioré apologies after influencer references school shooting in pore strips ad
Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.