Learn practical strategies to combat brand misappropriation in 2026 and protect your brand's trust, revenue, and community from modern scams.
Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...
People aren’t just buying, they’re evaluating. Evaluating what? Evaluating whether brands understand their responsibility to consumers and respect their intelligence. Trust & safety, core pillars of brand safety, must be advertisers' core value...
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...
The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.
Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.
For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
Are we trading in brand suitability for brand sustainability in the near future? The answer is important. What began as an industry-wide effort to keep ads away from the internet’s darkest corners has since evolved into a highly politicized dilemma.