Concerns are rising this Season about both media quality and product integrity. Consumers are moving through the 2025...
Gobble Gobble - Reach not Risk
by Victor Mills on Nov 27, 2025 8:59:59 AM
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...
Building the Best Defense in Uncertain Times
by Victor Mills on Oct 2, 2025 1:00:39 PM
Don’t advertise next to violence, explicit content, or hate speech. Brand safety used to be about simple avoidance. In 2025...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The High-Wire of Brand Safety
by Victor Mills on Feb 27, 2025 6:00:01 PM
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Zefr uses AI to battle Misinformation
by Victor Mills on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Recap: BSI at Cannes Lions 2024
by Brand Safety Institute on Jun 26, 2024 4:35:19 PM
Last week, BSI’s leadership team joined our partners and colleagues in Cannes for a packed week of launches, pivotal...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
