At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
Jeremy Spitzberg
Recent Posts
Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's, was...
The members of our Inaugural Class of Brand Safety Officers received a special thank you from us. In addition to being able...
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10, 2020...
Get your cards ready.
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...
The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...
IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and what...
In the weeks leading up to the Super Bowl, the only thing that gets more analysis than the teams’ respective quarterbacks is...