The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...
YouTube tests advertisers notions of brand suitability
by Jeremy Spitzberg on Nov 25, 2019 8:25:03 PM
YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content, is...
CHEQ checks in on the block list backlash
by Jeremy Spitzberg on Sep 24, 2019 7:59:16 PM
Let's get specific
by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...