Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.
A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.
GumGum's CEO Phil Schraeder's look at a very specific example of the conundrum of block lists doing more harm than good for advertisers.
Brands are avoiding news in an effort to keep their ads off objectionable content. However, our own survey shows that their fears may be overblown.