Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement? The short answer is: Yes. After all, true brand safety isn’t just about playing it safe.
Gaming has become a cornerstone of digital marketing, especially for younger audiences. . By aligning their strategies with evolving safety measures, marketers can successfully navigate the many challenges while reaping the benefits of engaging with the...
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.