The 2020 election approaches, and political advertising in digital increases. As it becomes more divisive, publishers have to decide if it is appropriate for their brands.
A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.
BSI today announced the hiring of Christine Desrosiers as the organization’s first Brand Safety Officer-in-Residence.