Jennette Offenberg, of Merck and Co, and Louis Jones, share thoughts on the role for BSI, her perspectives on being a Brand Safety Officer, and how BSI contributes to her brand safety practice at Merck
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
One thing is certain, human safety, brand safety and social responsibility have come closer together as the events of the past 18 months have unfolded. To develop an ecosystem that brings the right balance of effort to these issues, we need clarity,...
Neal Thurman, a co-founder of the Brand Safety Institute, recently joined a Brand Safety Exchange podcast interview where he discussed the current state and future of brand safety as it continues a path to maturity.
The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
Outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones, discuss brand safety, and the evolving role of the Brand Safety Officer in the industry.
A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.
Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.