Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.
Social media, and now content creators, are beginning to take center stage in brand communications. We are beginning to see parallel movement in the gaming space & it focuses on recognizing and harnessing the unique power creators have over their given...