On an otherwise unremarkable day of the week, the world blinked. Amazon Web Services went dark. For hours, companies from...
Social Media Restrictions and Lessons Learned from Nepal’s Unrest
by Victor Mills on Sep 16, 2025 12:35:11 PM
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Building Smarter Standards for a Complex Media Landscape
by Victor Mills on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Mills on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Brand Safety Tools Expand for a New Era
by Victor Mills on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Mills on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
The Gaming Landscape – Advertisers Take Notice
by Victor Mills on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
