Brand safety quickly became an industry-wide focal point, almost overnight in 2016, as major brands grappled with the real...
Public trust in generative AI remains fragile. Consumers are increasingly wary of synthetic content, deepfakes, and opaque...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...