I tested Clawdbot for a month to see if AI agents actually work. Here's the real cost, setup time, and what it can (and can't) do for creators.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
Public trust in generative AI remains fragile. At the same time brands and agencies accelerate adoption of AI-powered tools. For brands and their partners, the mandate is balance. Brand safety in 2026 is no longer just a media problem or a technology...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to shift. Our goal should not be to over correct or sanitize the web, but to build systems that are consistent and context aware.
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...