Brand Safety Institute Blog

Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new revenue streams. In an ecosystem where monetization increasingly depends on trust, the strongest brand safety systems will be...

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

AI shakes up the Gaming Industry – A Bold New World Ahead

by Victor Mills on Mar 8, 2024 8:30:00 AM

The convergence of gaming and AI heralds new opportunities and challenges for brands seeking to engage global audiences but provide levels of yet undetermined risk when AI and translations happen in less ideal circumstances.

So what does Cloud Computing have to do with Gaming? Almost everything.

by Victor Mills on Sep 1, 2023 9:00:00 AM

So what does Cloud Computing have to do with Gaming? Almost everything.

Responsibly Fostering Regulation in Gaming and Live-Streaming

by Victor Mills on Aug 25, 2023 9:00:00 AM

The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.

Evolution in Digital Advertising for Live and Streaming Content

by Victor Mills on Aug 18, 2023 9:00:00 AM

The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

Enhancing the Balance Between DE&I and AI in Digital Advertising

by Victor Mills on Aug 11, 2023 9:00:00 AM

The intersection of DE&I principles and AI tools offers a promising path to enhancing brand safety and enriching digital advertising.

Managing a New World of Advertising While Learning About It

by Victor Mills on Aug 4, 2023 9:00:00 AM

Running ads alongside things like true crime content in live video and audio spaces may not be as concerning as brands thought. Why does this all feel a little shaky? Mostly due to the fact that while advertising is not new, brand safety as a defined...

Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments

by Victor Mills on Jul 31, 2023 9:00:00 AM

With user experience in mind, live-streaming platforms need to better manage ad frequency and length.

Navigating Brand Safety in LGBTQ Media

by Victor Mills on Jul 28, 2023 9:30:00 AM

Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...

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