The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...

Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...

In the ever-evolving landscape of social media platforms, LinkedIn has quietly been making significant strides to win over...

In a groundbreaking move, Warner Music Group has recently made history by signing Noonoouri, the world's first "digital...

In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...

In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...

Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...

In a surprising and contentious move, Mojang, the publisher of the globally acclaimed video game Minecraft, sent shockwaves...