Brand Safety Institute Blog

by Brand Safety Institute on Apr 30, 2025 12:11:15 PM

AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...

by Victor Z Glenn on Jan 31, 2025 1:15:37 PM

New Approaches for Platforms, Advertisers, and Creators

by Victor Z Glenn on Jan 21, 2025 2:38:08 PM

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

by Victor Z Glenn on Dec 13, 2024 8:00:00 AM

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

by Victor Z Glenn on Sep 6, 2024 8:45:00 AM

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...

by Victor Z Glenn on May 31, 2024 9:00:00 AM

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

by Victor Z Glenn on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...

by Victor Z Glenn on Mar 29, 2024 2:49:12 PM

The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...

by Victor Z Glenn on Feb 26, 2024 7:30:00 AM

Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...

by Victor Z Glenn on Feb 16, 2024 8:00:00 AM

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

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