New Approaches for Platforms, Advertisers, and Creators
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...