Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...

In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...

More and more creators are starting their own businesses supporting their personal brands, such as lifestyle creator Ashley...

The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...

In the ever-evolving landscape of social media platforms, LinkedIn has quietly been making significant strides to win over...

In a groundbreaking move, Warner Music Group has recently made history by signing Noonoouri, the world's first "digital...

In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...

Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...