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As AI content becomes ubiquitous, creator authenticity and transparency become crucial differentiators. Dave Byrne surveys the landscape and offers a framework for brands to use in evaluating spend.
I tested Clawdbot for a month to see if AI agents actually work. Here's the real cost, setup time, and what it can (and can't) do for creators.
Gaming sits at a unique crossroads of culture, commerce, and creativity. As AI reshapes content creation and distribution, brands must rely more heavily on human judgment, platform self-accountability, and creator partnerships grounded in brand safe...
Brand safety now sits at the confusing intersection of politics, social responsibility, and platform accountability. The way forward is going to be to invest in clear and adaptable brand safety frameworks that prioritize reputational risk – which is now...
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
Social platforms are redefining moderation policies and external political shifts are influencing brand perception. Advertisers must take a more solitary stance, wrangling their trepidation and strengthening partnerships with creators who now have less...
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
Advertising within games or around gaming culture requires a tailored approach. The opportunity is too vast—and too valuable—to ignore. What is lacking is a cohesive strategy for promoting gaming as a lucrative advertising vehicle for marketers.
The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...