Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Mills on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
The Advertiser/Consumer Conundrum in Gaming – Chicken or Egg?
by Victor Mills on Mar 21, 2025 9:30:00 AM
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Mills on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Mills on Dec 2, 2024 2:23:14 PM
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Mills on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The Creator Gap and Driving ROI
by Victor Mills on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Beyond Niche: Brand Safety in the Gaming Space
by Victor Mills on Aug 15, 2024 8:30:00 AM
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
