The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the Brand...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...
News is brand safe
by Brand Safety Institute on Jun 3, 2020 5:02:26 PM
Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released a...
BSI featured in the New York Times
by Jeremy Spitzberg on Mar 17, 2020 7:18:28 PM
The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10, 2020...