AI Acceleration: Navigating Technology and Trust

by Victor Mills on Nov 6, 2025 9:00:04 AM

A future built on accountability will be about establishing trust while protecting advertisers & consumers. AI has made media faster, smarter, & more personalized - but also more opaque & volatile. To navigate that paradox, the industry must anchor...

Online Safety for Youth:  A Chasm of Alarming Proportions

by Victor Mills on Aug 20, 2025 6:10:18 PM

The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...

Unifying in Divisive Times

by Victor Mills on Feb 6, 2025 2:04:47 PM

In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...

​BSI at SXSW 2022​

by Victor Mills on Mar 30, 2022 11:38:39 AM

The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.

5 Insights on Brand Safety, Suitability, and Responsible Media

by Brand Safety Institute on Mar 22, 2022 6:00:00 AM

Jay Pinho of Oracle Moat shows advertisers five steps they can take to protect their brands and prevent damage caused by proximity to toxic content.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

Brand Safety Lessons in Ozy Media's Downfall

by Brand Safety Institute on Oct 5, 2021 4:05:09 PM

Ozy Media's stunning fall from grace offers several key lessons in brand safety.

Brands, Safety, and Responsibility

by Brand Safety Institute on Jun 26, 2020 6:30:06 PM

Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.

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