Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Victor Mills
Recent Posts
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Return on ad spend (ROAS) has long been the gold standard for performance-driven marketers. Particularly in...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...