Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Recent Posts
Balancing Brand Safety for Journalism in the Age of AI
by Victor Mills on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Striking the Right Balance on Safety & Suitability
by Victor Mills on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Analyzing MFA Ad Spend Trends
by Victor Mills on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
Navigating MFA Content Mislabeling Concerns
by Victor Mills on Jul 10, 2024 9:00:00 AM
As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...
The Push for Clearer MFA Content Detection
by Victor Mills on Jul 3, 2024 9:00:00 AM
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Gaming is Growing Fast - Brand Safety Needs to Keep Pace
by Victor Mills on Jun 10, 2024 11:54:06 AM
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Mills on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...