Explore the complexities of ad adjacency in AI chat environments, highlighting the challenges in defining brand safety and effective advertising strategies.
Part one of a series looking at the challenges of brand safety in generative AI advertising, addressing transparency, intent, and the unique dynamics of chat environments.
AI disclosure standards exist, but the advertising industry must prove compliance and address gaps to enhance trust and transparency in digital advertising.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
Explore the challenges and implications of agentic traffic in advertising, as AI agents reshape consumer interactions and complicate traditional verification methods.
A brand safety perspective on advertising in generative, conversational, AI platforms. What questions should marketers ask.