Announcing the Defend and Deliver podcast, where industry experts discuss the evolving landscape of brand safety, technology, and consumer connections.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
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As AI content becomes ubiquitous, creator authenticity and transparency become crucial differentiators. Dave Byrne surveys the landscape and offers a framework for brands to use in evaluating spend.