Brand Safety Institute Blog

Brand Safety is Now a Double-Edged Sword

by Victor Mills on Jul 3, 2025 1:46:56 PM

Brand safety now sits at the confusing intersection of politics, social responsibility, and platform accountability. The way forward is going to be to invest in clear and adaptable brand safety frameworks that prioritize reputational risk – which is now...

Cannes 2025: AI, Authenticity, and the ROI of Responsibility

by AJ Brown on Jun 25, 2025 2:48:49 PM

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!

2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes

by Victor Mills on Jun 24, 2025 6:07:57 PM

The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...

AI, Accountability, and Assurance - Getting it Right

by Victor Mills on Jun 11, 2025 11:57:22 AM

As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current efforts and safeguard their strategies. The connective thread across these developments is clear: brand safety isn’t just about...

Recap: BSI at Cannes Lions 2024

by Brand Safety Institute on Jun 26, 2024 4:35:19 PM

Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.