Explore the complexities of ad adjacency in AI chat environments, highlighting the challenges in defining brand safety and effective advertising strategies.
AJ Brown
Recent Posts
Part one of a series looking at the challenges of brand safety in generative AI advertising, addressing transparency, intent, and the unique dynamics of chat environments.
The discourse on AI in advertising from Cannes 2026 centered on transparency, trust, and the vital role of human creators in an increasingly synthetic landscape.
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
TikTok tests Footnotes, a new user-driven feature to add context to disputed content, complementing its third-party fact-checking. This move highlights the trend of platforms empowering users for content integrity.
Navigating Meta's new content moderation policies: what these changes mean for advertisers and how to adapt your strategy effectively.