In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
High-level performance marketers are in high demand; but are they brand safe?
by Jeremy Spitzberg on Jul 19, 2019 5:06:08 PM
Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...
Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers
by Brand Safety Institute on Jun 18, 2019 1:00:00 AM
