A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
High-level performance marketers are in high demand; but are they brand safe?
by Jeremy Spitzberg on Jul 19, 2019 5:06:08 PM
Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...
Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers
by Brand Safety Institute on Jun 18, 2019 1:00:00 AM