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Brand safety is hard work, but someone has to do it.
A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.
As direct-to-consumer brands look to find high-level performance marketers, they need to be aware of how brand safety impacts that role.
Brand Safety Officer (BSO) certification is the ad industry’s first accreditation for executives who manage brand safety and related issues in their companies.