by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest and...

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content, is...

BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum

Banking on Brand Safety Officers

by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM

Rather than running from the news, Bank of America is embracing it.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...

By the time they're involved, it's too late.

Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

Brand Safety is hard work

by Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM

In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...