Two new studies show the importance, and fragility, of consumer trust in brand advertising
Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
YouTube tests advertisers notions of brand suitability in pilot program that monetizes "edgy" videos.
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Board of Advisors member, Terri Schriver, on Bank of America's growing brand safety practice.
What is the moral responsibility of the Brand Safety Officer? How do they avoid the fiduciary, and societal, tail-risk of a brand safety crisis?
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well as challenging brands to do their own work on the issue.
Sleeping Giants is tired of doing your brand safety work for you.
Last week's earnings call with new Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.