Posted by Brand Safety Institute • Mar 29, 2022 3:03:19 PM
The Brand Safety Institute (BSI) is proud to announce that it will once again join with The 614 Group and the Brand Safety Summit Series to host Brand Safety Week 2022in New York City Oct. 31-Nov. 4. The Global Alliance for Responsible Media (GARM) has entered into a partnership with Brand Safety Week to present this second annual event, which will be held in New York City Oct. 31-Nov.4. The news was announced in a press release.
As in the inaugural event in 2021, the centerpiece of Brand Safety Week in 2022 will be the Brand Safety Summit on Thursday, Nov. 3. The all-day summit will feature industry leaders providing insights on a range of topics from across the world of advertising and is designed to focus industry attention and foster dialogue around brand safety, brand suitability, and brand sustainability.
Brand Safety Week 2022 will also feature a track on Diversity, Equity, and Inclusion (DEI) on Tuesday, Nov. 1, featuring leading influencers on the topic from around the world.
Additionally, a full day of educational sessions, workshops, and forums is scheduled for Nov. 2, and will be conducted by brand safety experts from every facet of the advertising ecosystem. Participation in these events will qualify for credits as part of the BSI’s certification programs.
Other events during Brand Safety Week 2022 will feature speakers from brands, agencies, platforms, publishers, and tech leaders, panel discussions, and educational sessions, with events taking place at various locations throughout New York City.
"In today's world, brand safety risks can change as fast as the news cycle, and advertising leaders need to adapt just as quickly, which is why Brand Safety Week is so critical," said Mike Zaneis, co-founder of the Brand Safety Institute. "Brand Safety Week is the industry's premier annual forum to gather top brand safety experts to discuss those topics and future challenges in the space."