The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long collection of events held in person for the first time since the pandemic began, but many people turned out to participate. For those who haven’t yet heard SXSW is a three-part festival held every March consisting of film and music, as well as a business and technology section dubbed “interactive.” Brands and artists from across the globe travel to be part of the festival, to showcase themselves, and to learn. For 2022, the UK Advertising Export Group and others teamed up to host several days of panels on topics relating to trust in advertising, to inclusion and diversity in business.
BSI Co-Founder Mike Zaneis spoke as part of the panel entitled “Trust is the New Currency.” Joining in on the discussion was Brian O'Kelley, Co-Founder and CEO at Scope3, as well as Amy Yeung, General Counsel and Chief Privacy Officer for Lotame. The trio was also joined by Tim Brown, CEO of Fiducia, acting as the moderator. The panel covered digital advertising, which remains a high-growth market but one facing the challenges of a supply chain that remains partly opaque and inefficient. Due to that lack of efficiency and transparency, the market is under growing pressure from regulators.
Coming up next for BSI is Brand Safety Week 2022 in partnership with the 614 Group, the Brand Safety Summit Series, and the Global Alliance for Responsible Media (GARM). Mark your calendars for Oct. 31-Nov. 4 in New York City. To learn about Brand Safety Officer certification, as well as more programs offered by BSI, visit our website.
Topics:
Certification,
Transparency,
Ad Quality,
Publishers,
Consumer Experience,
Privacy,
Research,
YouTube,
Mike Zaneis,
Media Principles,
Marketers,
measurement,
Metrics,
policy,
content,
marketing,
Corporate Social Responsibility,
Brands,
suitability,
Brand Safe Workforce,
CTV,
education,
sxsw
