Last week's earnings call with Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Jeremy Spitzberg

Recent Posts
If you haven’t got your health
by Jeremy Spitzberg on Jul 31, 2019 3:14:30 PM
A sensational headline from MediaPost reads, "Study: 11% Of News Websites Spread False Health Information". While the...
Brand Safety is hard work
by Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM
In "White Men Can't Jump", the two leads, played by Wesley Snipes and Woody Harrelson, trade insults about how much "hard...
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...
Influencers caught with thumbs on the scale
by Jeremy Spitzberg on Jul 26, 2019 6:12:55 PM
Since we're talking about influencer marketing...
Influencer marketing is still marketing
by Jeremy Spitzberg on Jul 23, 2019 6:28:05 PM
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and...
Is your brand at risk from Kyle?
by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM
User-generated content can be a landmine for brands, even when they're not advertising around it.
High-level performance marketers are in high demand; but are they brand safe?
by Jeremy Spitzberg on Jul 19, 2019 5:06:08 PM
Modern Retail reports that as the need for high-level (VP and higher) performance marketing roles grows, companies are...
Mark Pritchard on achieving "Transparency 2.0"
by Jeremy Spitzberg on Jul 19, 2019 5:03:59 PM
When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.
BSI Advisory Board member quoted in new brand safety ebook
by Jeremy Spitzberg on Jul 19, 2019 5:03:20 PM