Jeremy Spitzberg

Jeremy Spitzberg
Jeremy is the Director of Digital Strategy for the Brand Safety Institute.
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Recent Posts

American Hustle

by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM

There's a distinctly American, small-scale version of the "phone farm" scam.
Last week's earnings call with new Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.

If you haven’t got your health

by Jeremy Spitzberg on Jul 31, 2019 3:14:30 PM

Health and wellness information on the internet is plagued with the same suitability issues as political media, new study finds.

Brand Safety is hard work

by Jeremy Spitzberg on Jul 29, 2019 9:13:14 PM

Brand safety is hard work, but someone has to do it.

Tech is failing brand safety

by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM

A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.
Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.

Is your brand at risk from Kyle?

by Jeremy Spitzberg on Jul 23, 2019 2:13:06 PM

Is your brand at risk from Kyle?
As direct-to-consumer brands look to find high-level performance marketers, they need to be aware of how brand safety impacts that role.
When one of the leaders in the industry keeps hitting the same themes again and again, it's time to pay attention.