In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well as challenging brands to do their own work on the issue.
Jeremy Spitzberg
Recent Posts
Sleeping Giants is tired of doing your brand safety work for you.
GumGum's CEO Phil Schraeder's look at a very specific example of the conundrum of block lists doing more harm than good for advertisers.
Congratulations to the International Association of Privacy Professionals on issuing its 25,000th certification.
Advertisers are funding online disinformation, and they don't even know it.
Advertisers will not earn consumers' trust until they're brand safe.
Brands are avoiding news in an effort to keep their ads off objectionable content. However, our own survey shows that their fears may be overblown.
Brand safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means smart in-house procedures and processes.
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.