By the time they're involved, it's too late.
Jeremy Spitzberg

Recent Posts
Let's get specific
by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM
The keyword blocking debate has heated-up, but has been short on specifics. Until now.
IAPP Passes 25,000 Certifications Milestone
by Jeremy Spitzberg on Aug 28, 2019 1:10:21 PM
Congratulations to the International Association of Privacy Professionals on issuing its 25,000th certification.
"Your ad here" - whether you know it or not
by Jeremy Spitzberg on Aug 19, 2019 3:28:28 PM
Advertisers are funding online disinformation, and they don't even know it.
Do you trust me?
by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM
We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...
Advertisers are abandoning news, but should they?
by Jeremy Spitzberg on Aug 15, 2019 2:39:22 PM
Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...
Only you can prevent brand safety crises
by Jeremy Spitzberg on Aug 8, 2019 7:37:33 PM
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
Advertisers biggest challenge: brand safety
by Jeremy Spitzberg on Aug 7, 2019 5:23:14 PM
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
Publishers earn slightly more from targeted ads; but at what cost?
by Jeremy Spitzberg on Aug 7, 2019 2:35:11 PM
American Hustle
by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...