BSI Advisory Board member quoted in new brand safety ebook

Posted by Jeremy Spitzberg • Jul 19, 2019 5:03:20 PM

Is your fight for brand safety going too far and preventing your campaigns from reaching their full potential?
If you’re like many digital marketers, defensive tactics like blacklists, whitelists and keyword blocking might actually be suppressing your chance of reaching new audiences. That’s what top digital executives are saying in a new ebook from GumGum, “Moving Brands Beyond the Block List.” A range of leaders weigh in on current brand safety challenges and the future of the industry.

Brand Safety Institute Advisory Board member, Joshua Lowcock, was quoted in the ebook, and he was pull-quoted in the GumGum sponsored announcement in AdWeek.

• Joshua Lowcock, global brand safety officer, UM: “We manage a media circus and we get selective amnesia afterward. We’ve only got so much leverage and power to go back to a client and say, ‘Don’t advertise on the platform where you know there is an audience’.”

Topics: Brand Safety, Advisory Board