A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being well served by the practice.
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well as challenging brands to do their own work on the issue.
Sleeping Giants is tired of doing your brand safety work for you.
GumGum's CEO Phil Schraeder's look at a very specific example of the conundrum of block lists doing more harm than good for advertisers.
Advertisers are funding online disinformation, and they don't even know it.
Advertisers will not earn consumers' trust until they're brand safe.
Brands are avoiding news in an effort to keep their ads off objectionable content. However, our own survey shows that their fears may be overblown.
According to a new survey, more than 80% of consumers say they would reduce/stop purchases of products that advertised near extreme or dangerous content.
Brand safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means smart in-house procedures and processes.
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.