New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.
There's a distinctly American, small-scale version of the "phone farm" scam.
Last week's earnings call with new Unilever CEO, Alan Jope, revealed some interesting tidbits for the brand safety audience.
Health and wellness information on the internet is plagued with the same suitability issues as political media, new study finds.
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Brand safety is hard work, but someone has to do it.
A new study shows that despite the plethora of tech platforms in use in digital advertising, brand safety is still the number one issue.
Influencers are scamming the digital ad industry out of billions of dollars. Here's how they do it.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.
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Is your brand at risk from Kyle?
As direct-to-consumer brands look to find high-level performance marketers, they need to be aware of how brand safety impacts that role.