Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.
The members of our Inaugural Class of Brand Safety Officers received a sharp-looking schwag box on their doorsteps!
BSI, the Local Media Consortium, and Scott Cunningham, released a “Local News Advertising Whitelist”. Now two months on, a lot has changed.
COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...
Two new studies show the importance, and fragility, of consumer trust in brand advertising
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BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.
Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.
Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?
IAB Europe poll finds brand safety a key and growing priority among industry experts
4A’s release Brand Safety Playbook addendum for OTT/CTV