Brand Safety Institute Blog

Don't let brand safety turn a pandemic into a publishing crisis

by Brand Safety Institute on Apr 2, 2020 11:21:13 AM

COVID-19 is an inflection point in an unimaginable number of ways, and we sit here in the middle of it. We must ensure that what has unfolded serves as an opportunity to reexamine our approach to news and how brands relate to stories that touch on...

Two new studies show the importance, and fragility, of consumer trust in brand advertising

by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM

Two new studies show the importance, and fragility, of consumer trust in brand advertising

BSI featured in the New York Times

by Jeremy Spitzberg on Mar 17, 2020 7:18:28 PM

BSI Advisory Board members were featured in a New York Times article looking at the the Covid-19 pandemic as a brand safety, and ad adjacency, issue.

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.

Top advertisers still funding disinformation and conspiracy theories

by Jeremy Spitzberg on Jan 31, 2020 9:26:45 AM

Are some keywords too good to avoid? How do we as an industry become smarter with our advertising dollars?

IAB Europe finds brand safety a key and growing priority

by Jeremy Spitzberg on Jan 23, 2020 6:47:19 PM

IAB Europe poll finds brand safety a key and growing priority among industry experts

4A’s release Brand Safety Playbook addendum for OTT/CTV

by Jeremy Spitzberg on Dec 20, 2019 7:38:01 PM

4A’s release Brand Safety Playbook addendum for OTT/CTV

Brand Safety Defined: 2020 the Year of the Consumer

by Jeremy Spitzberg on Nov 13, 2019 8:45:52 PM

The third, and latest, installment of the Brand Safety Defined series of white papers: 2020 the Year of the Consumer

Banking on Brand Safety Officers

by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM

Board of Advisors member, Terri Schriver, on Bank of America's growing brand safety practice.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer? How do they avoid the fiduciary, and societal, tail-risk of a brand safety crisis?

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