The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...
The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability
by Victor Mills on Oct 30, 2025 7:59:59 AM
On an otherwise unremarkable day of the week, the world blinked. Amazon Web Services went dark. For hours, companies from...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Mills on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Mills on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Mills on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
In-Game Ads: the Ever-Shifting Frontier
by Victor Mills on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The Gaming Landscape – Advertisers Take Notice
by Victor Mills on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Cybersecurity & Privacy Concerns Hit Gamers Hard
by Victor Mills on Mar 22, 2024 8:30:00 AM
The recent hacking incidents within the Apex Legends esports community have sent shockwaves through the gaming world,...
