Brand Safety Institute Blog

AI Acceleration: Navigating Technology and Trust

by Victor Mills on Nov 6, 2025, 9:00:04 AM

A future built on accountability will be about establishing trust while protecting advertisers & consumers. AI has made media faster, smarter, & more personalized - but also more opaque & volatile. To navigate that paradox, the industry must anchor...

The Invisible Backbone: Why Digital Infrastructure Defines Modern Stability

by Victor Mills on Oct 30, 2025, 7:59:59 AM

The world had a wake up call just over a week ago. AWS is not just a cloud provider, it is the digital foundation beneath entire industries. When that foundation falters, the ripple effects expose how centralized our digital world has become.

Balancing AI Innovation with Brand Safety in Marketing

by Victor Mills on Nov 22, 2024, 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024, 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Building Brand Trust in the News Landscape: Insights and Strategies

by Victor Mills on May 17, 2024, 9:15:00 AM

The struggles of local news outlets and waning trust in the media notwithstanding, there remains a strong belief in the importance of local journalism. A significant majority of U.S. adults view local news outlets as vital to the well-being of their...

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024, 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

In-Game Ads: the Ever-Shifting Frontier

by Victor Mills on Apr 5, 2024, 9:00:00 AM

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Amidst all these changes for in-game experiences, the risks for brand safety concerns continues to rise.

The Gaming Landscape – Advertisers Take Notice

by Victor Mills on Mar 29, 2024, 2:49:12 PM

By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...

Cybersecurity & Privacy Concerns Hit Gamers Hard

by Victor Mills on Mar 22, 2024, 8:30:00 AM

Recent hacking incidents within the Apex Legends eSports community have sent shockwaves through the gaming world. One potential theory, voiced in numerous YouTube videos on the occurrences, is that the hacks were actually an attempt by the perpetrators...

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