Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
Victor Z Glenn
Recent Posts
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
The short answer is: Yes.
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
New Approaches for Platforms, Advertisers, and Creators