Victor Z Glenn

Victor Z Glenn
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Recent Posts

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

Return on ad spend (ROAS) has long been the gold standard for performance-driven marketers. Particularly in...

The Creator Gap and Driving ROI

by Victor Z Glenn on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...