As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Victor Z Glenn
Recent Posts
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
The short answer is: Yes.
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...