As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Recent Posts
Breaking Barriers: Navigating Diversity in the Gaming World
by Victor Z Glenn on Dec 1, 2023 8:00:00 AM
The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Z Glenn on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Z Glenn on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...
Brand Safety in the Expansive World of Gaming: Challenges and Opportunities
by Victor Z Glenn on Nov 10, 2023 9:30:00 AM
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Navigating Brand Safety and Transparency in the World of Kids' Advertising
by Victor Z Glenn on Oct 27, 2023 4:00:00 PM
Roblox, a popular platform for children's gaming and entertainment, recently made a significant decision that impacts...
Prioritizing Game Developers' Well-being in Digital Advertising
by Victor Z Glenn on Oct 13, 2023 9:00:00 AM
The gaming industry has undeniably come a long way, becoming a cultural behemoth with over 3 billion active gamers worldwide...
Esports: Where Advertisers Can Get an Edge in the Digital Age
by Victor Z Glenn on Oct 6, 2023 10:00:00 AM
The world of sports has expanded dramatically in recent years, with esports emerging as a powerhouse in the realm of...
Navigating Multi-Media Channels in a Brand Safe Manner
by Victor Z Glenn on Oct 6, 2023 9:00:00 AM
The channels for brands to connect with consumers are more diverse and dynamic than ever before. Gone are the days when...