In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Victor Z Glenn
Recent Posts
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
The short answer is: Yes.