Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
How do you make sure your keyword blocklist is a scalpel and not a sledgehammer?
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...