Brand Safety Institute Blog | Microsoft Advertising

Brand Safety is Now a Double-Edged Sword

by Victor Z Glenn on Jul 3, 2025 1:46:56 PM

The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...

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The Fight Continues: Microsoft Removed 3 Billion Ads in 2021

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Data from Microsoft Advertising shows how the fight to protect the digital advertising ecosystem is an ongoing battle....

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